The cost of waiting is always higher than you think.
The Opportunity
The Hispanic automotive market represents $1.9 trillion in buying power, yet 90% of automotive brands fail to invest in Spanish-language content marketing.
The Solution
Partner with Garage Latino, the #1 trusted Hispanic automotive media brand with 30+ years of proven results.
Direct access to 100,000+ engaged Hispanic consumers monthly across YouTube, podcast, social media, and web platforms.
Market Size & Growth
- $1.9 Trillion Hispanic buying power in 2025
- 26% of all vehicle sales in the USA
- 68% of automotive industry growth
- Los Angeles Market: $28M+ annual automotive advertising spend
- $18M from auto dealers
- $8M from insurance & finance
- $2M from service & aftermarket
Consumer Behavior
- Average Hispanic household owns 2.3 vehicles
- 45% more likely to purchase new vehicles than general market
- Higher loyalty to brands that communicate in Spanish
- Vehicles kept 12+ years (vs. 8 years in 2010) = increased aftermarket spend
Most automotive brands ignore this multimillion-dollar market because:
- Lack of trusted Spanish-language media partnerships
- Uncertainty about Hispanic consumer preferences
- No proven ROI models for Hispanic marketing
Ricardo and Garage Latino solves all three problems.
Next time opportunity knocks, don’t check who it is—open the door.
ABOUT GARAGE LATINO
The Show
Garage Latino has been the trusted voice of Hispanic automotive consumers since 2004, providing unbiased car reviews, buying advice, and industry insights entirely in Spanish.
Broadcasting Reach:
- Bleav Network (400+ radio stations, 85 markets)
- Spotify (top podcast platform)
- YouTube (56,000+ subscribers, launched January 2025)
- GarageLatino.com (established 2003), Formerly Auto A Fondo since 1990.
The Host
Ricardo Rodriguez-Long – The most credentialed Hispanic automotive journalist in America:
- 40 years automotive industry experience
- 25 years as dealer and finance manager
- 4,000+ vehicles tested and reviewed
- ASE Certified automotive technician
- Award-winning automotive journalist
- Race Car Champion (VARA FSupervee & F Continental Champion)
- First Hispanic spokesperson Michelin (national campaign)
- President of Hispanic Motor Press Foundation
Media Credentials:
- Published in LA Times, LABest, La Opinion
- Featured on CNN, Telemundo, Azteca America, Univision, Canal Speed
- Creator of Auto A Fondo TV show (5 seasons, 32 countries via Fox Latino America)
OUR AUDIENCE
“The road of success is littered with people who said, ‘maybe later.’”
Monthly Reach: 100,000+ People
- YouTube: 100,000 monthly views (56K subscribers)
- Bleav/Spotify: 50,000 monthly listeners
- Social Media: 500,000 monthly impressions
- Website: 44,700 monthly unique visitors
Demographics
- Gender: 71% Male, 29% Female
- Age: Concentrated in 25-44 (78% of audience)
- 25-34 years: 30.2%
- 35-44 years: 30.8%
- 18-24 years: 15.2%
- 45-54 years: 10.6%
- Location: Los Angeles metro (primary), nationwide (secondary)
- Language: Spanish-dominant, English-secondary
Audience Engagement
- High retention: 65-79% still watching at 0:30 mark
- Purchase intent: Actively researching vehicle purchases, insurance, maintenance
- Trust factor: 30+ years of unbiased content = #1 trusted source
“You’ll never know what could have been… unless you act now.”
PROVEN TRACK RECORD
Past Sponsors
Garage Latino has successfully partnered with major automotive brands:
- Uniroyal Tires ($100,000 annual) – National spokesperson campaign 5Yrs
- Duralube ($75,000 annual) – Product integration & endorsement – 3 Yrs
- Michelin Tires ($75,000 annual) – National campaigns – 3 yrs
- JCB Mechanic Tools ($58,000 annual) – National campaign -1 Yr
- Equip Watches ($45,000 annual) – Lifestyle brand partnership – 5 Yrs
- GreenTree Financial ($48,000 annual) – Finance product campaign – 4 Yrs
Content Performance
- 1,000+ episodes produced since 2004
- 4,000+ vehicles reviewed
- Top-performing content: Vehicle comparisons (“Las 3 SUV que sorprenden” – 79% retention)
- Best videos:
“Ford Mustang Challenge” promotion generated 945,888 impresions (6,218:1 ROI)
“Festival de Autos” promotion generated 409,394 impressions (4,118:1 ROI)
Distribution Strength
- Bleav Network: Professional podcast distribution
- Cumulus Media: 400+ radio stations across 85 markets
- Multi-platform: Audio, video, written content, social media
“Every ‘what if’ starts with a missed moment.”
WHY GARAGE LATINO DELIVERS ROI
Authentic Trust
- 30+ years building relationships with Hispanic consumers
- Unbiased reviews = genuine credibility (not paid promotional content disguised as journalism)
- Community respect = Ricardo is recognized at car shows, dealerships, and events
Content Longevity
- YouTube videos generate views for years after publication
- Evergreen content compounds over time
- Product reviews remain searchable and discoverable
Multi-Platform Distribution
- Audio listeners (podcast/radio)
- Video viewers (YouTube)
- Website readers
- Social media followers
- Same message, maximum reach
Cultural Competence
Ricardo understands Hispanic consumer values:
- Family-focused vehicle recommendations
- Value & reliability prioritized over trends
- Long-term ownership mindset
- Community trust over celebrity endorsement
COMPETITIVE ADVANTAGE
What Makes Garage Latino Different
Feature | Garage Latino | Typical Automotive Media |
Language | 100% Spanish | English only or token Spanish |
Experience | 40 years industry | Varies, often limited |
Credibility | ASE Certified, dealer background | “influencer only” |
Audience Trust | 30+ years relationship | Transactional |
Content Depth | Technical + Consumer advice | Surface-level reviews |
Platform Reach | Audio + Video + Written + Social | Usually single platform |
Market Focus | Hispanic exclusive | General market |
ROI Tracking | Full analytics provided | Limited measurement |
“Every ‘what if’ starts with a missed moment.”
2026 SPONSORSHIP PACKAGES
PRESENTING SPONSOR
Investment: $88,800 annually
Brand Recognition:
- “Garage Latino Show presented by [YOUR BRAND]” on all platforms
- Opening/closing credits on every episode (52 episodes/year)
- Exclusive category rights (no competing sponsors)
Content Integration:
- 4 monthly dedicated product reviews (48/year)
- YouTube video reviews (5-12 minutes)
- Written editorial on GarageLatino.com
- Spotify podcast segments
- 4 monthly social media product features (48/year)
- Instagram posts and stories
- Facebook featured content
- Cross-platform promotion
Digital Assets:
- Premium website banner placement (homepage)
- Dedicated sponsor page on GarageLatino.com
- Video content usage rights for your marketing
- Product photography for your campaigns
Events & Activation:
- Co-branded presence at major industry events (SEMA, LA Auto Show)
- Sponsor booth support and promotion
- VIP access to Ricardo for dealer/employee training events
- Quarterly strategy consultations
Deliverables:
- 48 YouTube product reviews
- 48 written editorials
- 48 social media campaigns
- 52 show sponsorship mentions
- 4 major event activations
- Content usage rights
REGULAR SPONSOR
(6 Months)
Investment: $44,000 (6 months)
Brand Recognition:
- Featured sponsor acknowledgment on all platforms
- Category exclusivity during sponsorship period
Content Integration:
- 2 monthly dedicated product reviews (12 total)
- YouTube video reviews
- Written editorial on GarageLatino.com
- Podcast segments
- 2 monthly social media product features (12 total)
Digital Assets:
- Standard website banner placement
- Video content usage rights
- Product photography
Events:
- Co-branded presence at 2 major industry events
- Sponsor booth support
Deliverables:
- 12 YouTube product reviews
- 12 written editorials
- 12 social media campaigns
- 26 show sponsorship mentions
- 2 event activations
REGULAR SPONSOR
(3 Months)
Investment: $28,000 (3 months)
Brand Recognition:
- Featured sponsor acknowledgment on all platforms
- Category exclusivity during sponsorship period
Content Integration:
- 2 monthly dedicated product reviews (6 total)
- YouTube video reviews
- Written editorial on GarageLatino.com
- Podcast segments
- 2 monthly social media product features (6 total)
Digital Assets:
- Standard website banner placement
- Video content usage rights
- Product photography
Events:
- Co-branded presence at 1 major industry event
- Sponsor booth support
Deliverables:
- 6 YouTube product reviews
- 6 written editorials
- 6 social media campaigns
- 13 show sponsorship mentions
- 1 event activation
SUCCESS METRICS
Sponsor Performance Tracking
Each sponsor receives monthly reporting:
- Video views (YouTube Analytics)
- Listener downloads (Podcast metrics)
- Website traffic (Google Analytics)
- Social engagement (Likes, shares, comments)
- Audience sentiment (Comment analysis)
- Search visibility (SEO rankings for product terms)
Expected Results
Based on past performance:
- 4,000-10,000 views per dedicated product review video
- 65-79% retention rate (industry-leading engagement)
- 1,000-2,000 listens per podcast episode
- 1,000-5,000 social impressions per post
- Evergreen value: Content continues generating views for years
ADDED VALUE
Bonus Inclusions (All Packages)
- Content approval – Review before publication
- Usage rights – Use video/photos in your marketing
- Audience feedback – Direct consumer insights about your products
- Network access – Introductions to Ricardo’s industry contacts
- Event opportunities – Sponsor activations at major shows
- Consultation – Hispanic market strategy discussions
2025-2026 SEMA/APEX Special Offer
Book your 2026 sponsorship at SEMA or APEX and receive:
- $5,000 bonus value: Additional content coverage of your SEMA booth/products
- Priority Q1 2026 placement: First-in-line for January-March content calendar
- Exclusive announcement: Special “New Partner” feature across all platforms
FREQUENTLY ASKED QUESTIONS
Can we get exclusivity in our category?
Yes. All packages include category exclusivity. We will not feature competing products during your sponsorship period.
Can we approve content before it goes live?
Yes. You’ll receive drafts/previews of all content for approval before publication.
What if our product doesn't perform well in testing?
Honesty builds trust. Ricardo provides constructive, balanced reviews. If there are concerns, we’ll discuss them privately before publication and work on solutions or messaging adjustments.
Can we use the content in our own marketing?
Yes. All packages include usage rights. You can share videos, quotes, and images across your channels with proper credit.
How do you handle negative feedback or competitors?
Ricardo maintains editorial independence and provides honest, unbiased reviews. However, content always focuses on the sponsor’s product features and benefits, with professional framing.
Can we sponsor specific content topics?
Yes. We’re flexible. Want to focus on truck products? SUV content? EV technology? We’ll tailor the content calendar to your priorities.
Do you offer shorter trial periods?
The 3-month package serves as our trial option. After seeing results, many sponsors extend to 6-month or annual commitments.
What makes this better than traditional advertising?
- Trust: 30 years of audience relationship vs. interruptive ads
- Longevity: Content lives forever vs. temporary ad placement
- Engagement: Viewers actively seek our content vs. avoiding ads
- ROI: Measurable performance data vs. uncertain reach
HOW TO GET STARTED
Step 1: Initial Consultation
Contact Ricardo Rodriguez-Long:
- Email: garagelatino@gmail.com
- Phone: 1-562-761-1999
- LinkedIn: linkedin.com/in/ricardorodriguezlong
- Website: www.garagelatino.com
Step 2: Customization Discussion
During our call, we’ll discuss:
- Your specific marketing goals
- Product categories and target audience
- Content preferences and messaging
- Timeline and activation strategy
- Custom package adjustments if needed
Step 3: Agreement & Launch
- Review and sign sponsorship agreement
- Provide product samples (if applicable)
- Schedule content calendar
- Begin reaching 100,000+ Hispanic consumers monthly
Typical timeline from initial contact to first content: 2-3 weeks
CONTACT INFORMATION
Ricardo Rodriguez-Long Automotive & Transportation Industry Expert Host & Creator, Garage Latino Show
Email: garagelatino@gmail.com
Phone: 1-562-761-1999
Website: www.garagelatino.com
LinkedIn: linkedin.com/in/ricardorodriguezlong
YouTube: Garage Latino (56,000+ subscribers)
Podcast: Bleav Network / Spotify
GARAGE LATINO 2026 30+ Years Building Trust | 100,000+ Monthly Reach | 500,000+ Monthly Impressions
The Market Reality
The Hispanic automotive market represents $1.9 trillion in buying power, yet 90% of automotive brands invest zero dollars in Spanish-language content marketing.
This is not an oversight. It’s an opportunity.
The Ricardo & Garage Latino Advantage
For less than the cost of a single 30-second TV commercial:
- Reach 100,000+ engaged consumers monthly
- Build trust with 30+ years of audience relationship
- Create evergreen content that compounds over time
- Partner with the most credentialed Hispanic automotive expert in America
- Access complete analytics to prove ROI
The Question
Your competitors are not investing in this market. Will you?
Schedule a meeting with Ricardo Rodriguez-Long to discuss your 2026 sponsorship.
Come prepared to discuss:
- Your product category and target market
- Current Hispanic market strategy (or lack thereof)
- 2026 marketing budget allocation
- How Garage Latino can help you dominate an underserved market worth $1.9 trillion
Sitio
Garage Latino © Todos los derechos reservados 2024