Automotive Marketing by Industry Experts
We help automotive brands, products, and services generating leads and sales within the Hispanic consumer in the United States.we combine digital strategies with unmatched automotive industry experience from over 20 years of Garage Latino and 40 years of Ricardo Rodriguez Long.
Clients, Partners & Automotive Authority
The Hispanic Automotive Buyer Is Digital, Informed, and Ready to Buy Key Points
- Spanish-first digital behavior
- High mobile and social media usage
- Strong purchase intent for U.S. vehicles and brands
- Untapped demand due to cultural and messaging gaps
Where Digital Strategy Meets Real Automotive Industry Experience
Unlike generic marketing agencies, we combine advanced digital marketing execution with deep, hands-on experience in the automotive world. Our strategies are built by people who truly understand dealerships, vehicles, buyers, and the automotive lifestyle.
Automotive Expertise First
- Decades of real involvement in the automotive industry
- First-hand understanding of dealers, garages, brands, and enthusiasts
- Content and campaigns built with authentic automotive language and credibility
Digital Strategy & Execution
- Market and buyer research
- Funnel and offer design
- Cultural and language adaptation (U.S. to Mexico)
- Paid Ads (Google, Meta, TikTok)
- Video-first automotive content
- High-conversion landing pages
Optimization & Performance
- Lead qualification and scoring
- Conversion and sales tracking
- Continuous optimization and transparent reporting
Unlike generic marketing agencies, we combine advanced digital marketing execution with deep, hands-on experience in the automotive world. Our strategies are built by people who truly understand dealerships, vehicles, buyers, and the automotive lifestyle.
MARKETING PACKAGES
REGULAR SPONSOR
(6 Months)
Strong visibility with consistent content performance.
Investment: $44,000 (6 months)
Brand Presence
- Featured sponsor acknowledgment across platforms
- Category exclusivity during sponsorship
Content Integration
- 2 monthly product reviews (video + editorial + podcast)
- 2 monthly social media product features
Landing & Digital Assets
- Dedicated landing page
- Website banner placement
- Content usage rights + product photography
Events & Activation
- Co-branded presence at 2 major industry events
- Sponsor booth support
Deliverables
- 12 YouTube reviews
- 12 written editorials
- 12 social media campaigns
- 26 show sponsorship mentions
- 2 event activations
PRESENTING SPONSOR
Maximum exposure. Category leadership.
Investment: $88,800 annually
Brand Presence
- “Garage Latino Show presented by [Your Brand]” across all platforms
- Opening & closing credits on every episode (52/year)
- Full category exclusivity
Content Integration
- 4 monthly product reviews (video + editorial + podcast)
- 4 monthly social media product features
Landing & Digital Assets
- Premium homepage banner placement
- Dedicated sponsor landing page on GarageLatino.com
- Full content usage rights + product photography
Events & Activation
- Co-branded presence at major industry events (SEMA, LA Auto Show)
- Sponsor booth support
- VIP access to Ricardo Rodriguez Long (training & strategy)
Annual Deliverables
- 48 YouTube reviews
- 48 written editorials
- 48 social media campaigns
- 52 show sponsorship mentions
- 4 major event activations
REGULAR SPONSOR
(3 Months)
Visibility with high-impact execution
Investment: $28,000 (3 months)
Brand Presence
- Featured sponsor acknowledgment across platforms
- Category exclusivity during sponsorship
Content Integration
- 2 monthly product reviews (video + editorial + podcast)
- 2 monthly social media product features
Landing & Digital Assets
- Dedicated landing page
- Website banner placement
- Content usage rights
Events & Activation
- Co-branded presence at 1 major industry event
- Sponsor booth support
Deliverables
- 6 YouTube reviews
- 6 written editorials
- 6 social media campaigns
- 13 show sponsorship mentions
- 1 event activation
REAL RESULTS
Automotive Results Backed by Industry Credibility
Our results are not just numbers — they are driven by real automotive knowledge, audience trust, and industry authority built over years.
Examples
- Qualified automotive leads generated
- Cost per lead reduction
- Vehicles sold and inquiries converted
- Faster trust and engagement compared to generic campaigns
Video Testimonials
Alvaro Cabal
Ford Motor Company
German Angel
LBTV Executive Producer
Chris Esslinger
Grand Prix Long Beach
Ida Azefor
Growth Strategist ECCom Group
Victor C
The ID Agency
Yvone Lorie
Re Fresh Pr
Scott Brown
Stellantis
WHO WE WORK WITH
New and used car dealers
Car dealerships focused on attracting buyers, increasing leads, and driving vehicle sales through effective marketing strategies.
Automotive brands
Automotive brands that build visibility, strengthen positioning, and connect with customers through impactful marketing.
Importers and exporters
Businesses that expand market reach and generate demand for vehicles and parts across international markets.
Financing and insurance companies
Financial and insurance providers that boost acquisition and trust through targeted marketing and customer engagement.
WHY CHOOSE US
Automotive industry insiders, not just marketers
Backed by the experience and authority of Garage Latino
Strategic leadership and vision from Ricardo Rodríguez Long
Deep understanding of both U.S. and Mexican automotive market
Campaigns designed by people who speak the automotive language
Data-driven execution with real-world sales focus
No long-term contracts
Transparent performance reporting
About The Show
Garage Latino has been the trusted voice of Hispanic automotive consumers since 2004, providing unbiased car reviews, buying advice, and industry insights entirely in Spanish.
Broadcasting Reach:
- Bleav Network (400+ radio stations, 85 markets)
- Spotify (top podcast platform)
- YouTube (100,000+ subscribers, launched January 2025)
- GarageLatino.com (established 2003), Formerly Auto A Fondo since 1990.
About The Host
Ricardo Rodriguez-Long – The most credentialed Hispanic automotive journalist in America:
- 40 years automotive industry experience
- 25 years as dealer and finance manager
- 4,000+ vehicles tested and reviewed
- ASE Certified automotive technician
- Award-winning automotive journalist
- Race Car Champion (VARA FSupervee & F Continental Champion)
- First Hispanic spokesperson Michelin (national campaign)
- President of Hispanic Motor Press Foundation
Media Credentials:
- Published in LA Times, LABest, La Opinion
- Featured on CNN, Telemundo, Azteca America, Univision, Canal Speed
- Creator of Auto A Fondo TV show (5 seasons, 32 countries via Fox Latino America)
FREQUENTLY ASKED QUESTIONS
Can we get exclusivity in our category?
Yes. All packages include category exclusivity. We will not feature competing products during your sponsorship period.
Can we approve content before it goes live?
Yes. You’ll receive drafts/previews of all content for approval before publication.
What if our product doesn't perform well in testing?
Honesty builds trust. Ricardo provides constructive, balanced reviews. If there are concerns, we’ll discuss them privately before publication and work on solutions or messaging adjustments.
Can we use the content in our own marketing?
Yes. All packages include usage rights. You can share videos, quotes, and images across your channels with proper credit.
How do you handle negative feedback or competitors?
Ricardo maintains editorial independence and provides honest, unbiased reviews. However, content always focuses on the sponsor’s product features and benefits, with professional framing.
Can we sponsor specific content topics?
Yes. We’re flexible. Want to focus on truck products? SUV content? EV technology? We’ll tailor the content calendar to your priorities.
Do you offer shorter trial periods?
The 3-month package serves as our trial option. After seeing results, many sponsors extend to 6-month or annual commitments.
What makes this better than traditional advertising?
- Trust: 30 years of audience relationship vs. interruptive ads
- Longevity: Content lives forever vs. temporary ad placement
- Engagement: Viewers actively seek our content vs. avoiding ads
- ROI: Measurable performance data vs. uncertain reach
Ready to capture the Hispanic Consumer?
Book a Free Strategy Call
Contact Ricardo Rodriguez-Long:
- Email: garagelatino@gmail.com
- Phone: 1-562-761-1999
- LinkedIn: linkedin.com/in/ricardorodriguezlong
- Website: www.garagelatino.com
YouTube: Garage Latino
Podcast: Bleav Network / Spotify