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LOS ANGELES, Calif. – November 16, 2023 – The Hispanic Motor Press Awards (HMPA)—
the premier automotive awards by independent Hispanic media and content creators including Latino Traffic Report founder Valerie Menard—revealed the winners for 2024 during the recent opening of the Los Angeles Auto Show (LAAS) and AutoMobility LA.

The fourteenth annual HMPA program presented by Quaker State identifies the best new vehicles for Hispanic car buyers, considering manufacturer advancements in cleaner mobility, technology, safety features, infotainment, and driver experience.

The HMPA top 2024 vehicles for Hispanics are:
Electric Vehicle – Hyundai Kona Electric
Family Vehicle – KIA Telluride
Pick Up Truck – Chevrolet Colorado
SUV – VW Atlas 7
Luxury Vehicle – Genesis Electrified GV70
Adventure Vehicle – Jeep Wrangler 4Xe
Best Tech – Toyota Prius

“We are delighted to return to AutoMobility LA to announce our HMPA winners in collaboration with Quaker State,” states Ricardo Rodriguez-Long, a veteran automotive journalist and founder of the Hispanic Motor Press. “Hispanics continue to rise as a driving force shaping U.S. culture while impacting our economy including the automotive industry with 25 percent of vehicle sales. Today’s winners represent brands offering class-leading vehicles that align with Hispanic car buyers’ preferences as we assist them in making informed decisions.”

At the annual HMPA program, Quaker State joined forces with Hispanic Motor Press to award scholarships to college students specializing in communications,

automotive, and technology fields. Adding even more excitement to the occasion, Daniel Suárez, driver of the #99 Quaker State Chevrolet for Trackhouse Racing in the NASCAR Cup Series, had the honor of presenting these prestigious scholarships.

“We are honored to support these aspiring future leaders by helping to energize their educational journeys,” says Amanda Luce, Quaker State Brand Manager. “On behalf of Quaker State, congratulations to the scholarship recipients and the winning brands for demonstrating automotive excellence among Hispanic car buyers.”

The winning vehicles will be showcased in an exclusive staged area throughout the duration of LAAS taking place through November 26 at the Los Angeles Convention Center.

The 2024 HMPA Jurors represent a distinguished, independent group of Hispanic automotive journalists, content creators and industry influencers selected by the organization’s advisory board who volunteer their own time to participate and to help the Hispanic consumer make an informed choice. Over 100 new vehicles were tested during 2023.

Auto manufacturers voluntarily submitted their entries, and the jury panel evaluated the vehicles’ features
including overall design, comfort, safety, economy, handling, performance, functionality, infotainment
integration, interior design, environmental requirements, driver satisfaction, and value.

“These car makers have consistently shown an interest in the HMPA awards by making their vehicles available to Latino auto journalists to drive and review,” says Menard. “Considering Latino auto buying power and that Latino car buyers trust opinions from Latino journalists more than most, it makes good business sense to do so.”

Hispanic Motor Press Foundation is a non-profit 501(c)3 with the objective to educate and help the
Hispanic Consumer to move towards mobility that is clean, affordable, and capable of reducing greenhouse
emissions and improve our air quality.
For more information, visit HispanicMotorPress.org. Follow Hispanic Motor Press on
X@HMotorPressOrg, Facebook@HispanicMotorPress, and Instagram@HispanicMotorPress.